1) Taste and WTP
WTP = 1383.205 + 478.005* Satisfaction of taste + error term
It shows that if there is 1 unit increase in Satisfaction of taste, 478.005 units in WTP increase. (1 unit of satisfaction of taste is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between taste and WTP is 0.678, which means it is somewhat related. The R square is 0.46, which means that 46% o
3. 인코텀즈 2020의 특징
1) DAT(터미널 인도조건)를 폐지, DPU(도착지양하 인도조건)신설
- 인코텀즈 2010 DAT(Delivered at Terminal)를 폐지하고,
새로운 DPU(Delivered at Place Unloaded, 도착지양하 인도조건)
을 신설했다.
☞ DAT는 목적지가 터미널(Terminal)이라는 곳으로 한정되어 있었지만,
DPU는 [터미널
users exchange information about Webtoons through SNS and webtoonists get reader’s reaction and evaluation about their work in real time, which stimulate two-way communication between them. We expect that if we find the main reason for its popularity, we can establish effective overseas market strategy as well.
First, we set the its popularity as dependent variable and the diffusion of Smartp
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
1.Research motivations & Latest trends, news
• Luxurious goods consumption exceeded Japan.
• Luxurious goods consumption occupy 5% in Domestic economy income.
• Korea’s luxurious goods consumption is recognized issue that persisted and hard to solve.
• Luxurious goods is the thing which famous or expensive.
• Luxurious goods consumption increase steadily.
1. Research motivations & Latest trends, news
As I watch the above article title luxurious goods consumption exceeded Japan and students that worked part-time at luxurious goods came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing wh
Social Capital in SNS
-The value of SNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and develo
3. 타겟
‘e편한세상’은 ‘보통사람’을 타겟으로 삼고 광고를 제작한다. e편한세상이 말하는 보통사람이란 자신이 사는 곳을 자신의 부의 상징, 또는 지위를 나타내는 지표로 생각하는 사람이 아니라, 편안함을 얻고 휴식을 취할 수 있는, 집 본연의 기능을 충실히 하는 곳으로 생각하는 사람을 뜻한
100만 명의 고객이 있다고 한다면 그중 heavy user층인 약 10%만 붙잡으면 된다. 실질적으로 데이터에 의하면 만5천명 내지 2만 명만 제대로 잡으면 회사는 크게 흔들리지 않는다. 그런데 고객이 투신사에 오는 경우는 목돈이 생길 경우다. 그 외의 시기에는 아무리 DM을 뿌리고 홍보활동을 해도 효과가 없다.